Associate Creative Director · Product Launch
Alpha Aerodome
A product launch campaign turning Alpha's core technical capabilities into clear, visual proof points.
Feature Videos
Challenge
Introduce Alpha, a new autonomous drone, to public-safety leaders and make its most technical claims easy to grasp: how fast it flies, how it stays connected, and how it comes home safely.
Role
Set creative direction for the campaign: developed the concept, shaped the brief, and led production and edit across the campaign's videos, working directly with the product and marketing teams to keep the technical detail accurate without losing the pitch.
Work
Four feature-specific videos on Alpha's speed, connectivity, payload, and parachute recovery system, built to run together as a single campaign across the company's channels.