Creative Direction · Product Launch
Flock Alpha
A launch campaign for Flock's autonomous drone, pairing an emotional hero film with the technical proof points a hardware launch like this has to answer for.
Challenge
Introduce Alpha, Flock's new autonomous drone, to public-safety leaders while proving out the technical claims a hardware launch has to make — how fast it flies, how it stays connected, and how it comes home safely.
Role
Set creative direction for the campaign: developed the concept, helped shape the brief, and led production and edit across the hero film and cutdowns, working directly with Flock's product and marketing teams to keep the technical detail accurate without losing the emotional pitch.
Work
A hero launch film built around the promise “arrive first, see everything,” paired with three feature-specific videos on Alpha's speed, connectivity, and parachute recovery system — built to run together as a single campaign across Flock's channels.